As part of his master's thesis at Landshut University of Applied Sciences under Prof Dr Hubertus Tuczek and his work at m.partners GmbH, Lucas Brunner investigated the success factors of digital business models and developed an evaluation tool for this purpose.
The tool is based on the Landshut benefit model and the building blocks of the business model canvas. These were supplemented by criteria that reinforce the differentiation of the business models. Both the building blocks and the criteria were weighted differently in order to assign greater relevance to key attributes.
From now on, m.partners will use the tool to compare business models with each other and to identify strengths and weaknesses. This allows an assessment to be made of the current degree of development of the business model and its prospects for success. The tool thus provides important support for decision-making when Maffei & Co. invests.
You can find more information on this in the article ‘Success factors of digital business models’ in m.blog - the digital magazine from Maffei & Co.
About m.partners GmbH
m.partners GmbH, a subsidiary of Maffei & Co., is a strategic management consultancy that provides long-term advice and support to portfolio companies both within the group and for third parties. The basis of m.partners' consulting services is not only an extensive network, but above all the use of scientific approaches.