The 5-point-strategy

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Maffei & Co. essentially makes equity-financed direct investments with a focus on start-ups or scale-ups or medium-sized companies with potential for improvement or entrepreneurial challenges. The companies are bundled under the umbrella of individual theme holding companies. ​

 

The selection of investments is based on five clear criteria: ​

 

1. The company operates in an economically attractive niche, has proven that its business model works and occupies a leading position in its market or is on the way there. ​ ​

 

2. This means that the focus is not on short-term exploding growth through the purchase of market shares, but rather on a cooperative, entrepreneurial style that promotes healthy and sustainable development and relies on synergies between the investments in an eco-system ("Zebra instead of unicorn") . ​

 

3. The business model must be scalable through digitalization and have other unique selling points that prevent rapid penetration of the market by a third party.

 

4. The business model itself must have clear ecological and/or social advantages over the status quo that go beyond current ESG regulations and support a long-term investment strategy with its sustainability approach. ​

 

5. Maffei & Co. prefers to examine BtoB business models; Companies in the BtoC sector will only be considered more closely if Maffei & Co. and its partners have special know-how in this area. ​

 

By combining capital with management and technology and embedding it in an entrepreneurial ecosystem, Maffei & Co. can provide tailor-made concepts for companies in special situations. This usually leads to an above-average increase in value compared to a pure capital investment.